NBA Top Shot has launched a new campaign featuring two-time NBA MVP Kevin Durant as part of their new collaboration. Special Starter Packs will also be available to new users.
Marketing is officially on! On Wednesday, Dapper Labs' NBA Top Shot released its first major national ad campaign featuring Brooklyn Nets star - and Nine Lives Lounge member- Kevin Durant as part of the company's partnership with Thirty-Five Ventures.
In the commercial, Durant fans discuss their passion for the two-time Finals MVP, with KD himself joining in to thank them for their support.
Four versions of the ad are airing across Facebook, Instagram, YouTube, Twitter and other digital platforms starting today- and will run until July.
Dave Feldman, senior vice president of marketing at Dapper Labs, said, "Our goal at Dapper Labs is to break into culture and bring the blockchain to the masses. Partnering with Kevin Durant and Boardroom in this capacity is an exhilarating step in that direction."
He also added that “We want to be able to show that if you are a fan of Kevin Durant, or you’re an NBA fan of a certain player, you need to be on NBA Top Shot. We thought of really fun, interesting ways of how to show that you can’t be a real fan of a player unless you have NBA Top Shot moments. These are the best, most innovative, immersive, tech-forward collectibles that you possibly can own.”
KEVIN DURANT STARTER PACKS
As part of the strategy to introduce new fans to NBA Top Shot, the platform is releasing 50,000 special Starter Packs.
Each pack- priced at $9- contains three base set Moments and an additional Kevin Durant Series 3 Moment chosen & narrated by the 2x champ, 2x Finals MVP & 11x All-Star himself.
Starter Packs are reserved for new collectors who have bought fewer than 2 packs before. See if you qualify here. A percentage of Kevin Durant's narrated Moments were also introduced in the latest Series 3, Base Set Release 7.
Low serial numbers of Kevin Durant Series 3 Moment can fetch up to $300 in the current market with a low ask of around $18 to $20.
THE KEVIN DURANT NBA TOP SHOT STARTER CHALLENGE
The platform also launched the KD Top Shot Starter Challenge, where new joiners can earn a guaranteed Series 2 Base Set Pack and a chance to win a signed KD Jersey. The new Challenge is designed to be an easy one: build a challenge entry with the new Kevin Durant (Series 3) Base Set Moment, plus any three Moments of any tier or series.
NBA Top Shot shared that long time “hodlers” and existing members of the community can expect to participate in similar opportunities in the coming months.
Long time sports NFT collectors have clamored for NBA Top Shot marketing to be turned “on”. By the looks of it, Durant’s partnership with the platform is already off to a roaring start. After a tremendous sales performance in the 2021 season, NBA Top Shot is looking to continue its success in the 2022 season and beyond. And this time around, they're getting a huge assist from the future Hall of Famer.